I’m on vacation for the next two weeks in lovely Door County, Wisconsin. While I’m away, I thought I’d use the opportunity to revisit some past posts for the Monday Marketing Meeting. Search engine optimization or SEO is a never-ending task.
A sure way to help your site/blog page rank is to keep your content fresh. Search engines like content that is updated frequently.
Take a site like Amazon. Here is a site that updates frequently, thus its high ranking. Of course, a site like Amazon has so much fodder for new material. Coming up with content certainly isn’t an issue. Blogs have the same advantage–assuming that you post regularly.
For you as a self-representing artist, how do you approach this SEO strategy? Blogs touting a painting a day, following with such, fare well. For a website owner, your challenge is different.
No matter how well done your website, chances are you can always find a tweak. Maybe you’ve discovered a long missed area. Or perhaps your Google Analytics review revealed new keywords. You do that once a week,right?
Here are opportunities for you to make changes and refresh your content. Seems like a hassle? Consider the alternative, the sandbox effect. Sites keeping their content fresh will slowly bury your dated site. Pages in your site will be un-indexed.
Your website/blog is an investment in your online presence. For optimal optimization, you’ll refresh your content frequently.
Update: I schedule a time to refresh content once a month. After doing a monthly WebCEO check, I look for any issues and repair them as part of my content refresh.
If you found this page useful, consider linking to it.
Simply copy and paste the code below into your web site (Ctrl+C to copy)
It will look like this: Revisiting–Monday Marketing Meeting–Refreshing Your Content