Today’s marketing meeting is about reaching all segments of your potential market. Perhaps many of you have felt the economic pinch of slowing art sales. We try, yet the reality looks us straight in the face.
No matter what happens, people gravitate toward pleasant images maybe even more so as a panacea for hard times. There’s no reason that someone cannot enjoy your art, even if they cannot afford the cost of an original painting.
Instead, offer your clients opportunities through secondary sales to purchase your art. Create prints or cards of your work. On your website, post links to these related items under your original art listing. Make sure the links open a new page so you can keep visitors on your site.
For me, my secondary sales were strong through the past Christmas season as well as on my affiliate sites. While I might have wished for a few more art sales, I wasn’t disappointed with secondary sales.
That’s the key. With secondary sales, you are diversifying. That’s what you as a self-representing artist must do. I tend to think the Great Recession, as it has been named, hit many of us by surprise. I think we were in shock. We didn’t believe it would happen.
The lesson to take away from this situation is to diversify your income resources. Remember that adage about eggs and a basket? Do the same with your art. Protect your art income.
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