As a self-representing artist and online seller, you wear many hats. You are the one that has to maintain your computer, your website, your web presence. On top of it all, you have to create art.
One thing you never want to have happen is for your site to go down or to expose users to security risks. The best way to keep your site secure it to keep it up to date. So, today’s marketing tip is about making time for security.
A security check up needn’t take long. I visit my blogs and website once a week to check on the little things, like making sure they are still up.
I’ll go to the Administration section of each of my blogs and install any necessary WordPress or plug-in updates.
More often than not, updates are security fixes. By keeping your blog or website up to date, you are keeping it secure from hackers. If you’re running an e-commerce site, that is essential for your business. If fact, nothing is more essential than the security of your site. It is top priority.
If you check in often, your site gets updated more frequently and you make the search engines happy. That is your second top priority. Besides, the more often you do it, the more routine it becomes. It doesn’t have to be a drag.
As you put together your weekly to-do list, don’t forget the security of your site. In this small way, you show your users and clients that you are a responsible seller.
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It will look like this: Monday Marketing Meeting—Keeping Everything Up to Date