Today’s marketing meeting discusses sharpening your market edge. Art, as we all know, is a highly competitive business arena. Being found, much less heard, can be a daunting task. One way to accomplish your marketing goals is by playing your local advantage.
Small business Internet marketing involves using your niche to your advantage. If your work is displayed locally, you have that local advantage. Marketing can come from other local businesses that may be willing to hang your works in their shop for a small commission. The Internet provides a host of new opportunities.
Smart phones that are GPS-enabled are seeing a wealth of new applications and services. Take Google, for example. The Google mobile application detects your location and will help you locate businesses in your area. Other free applications like Poynt and Good Food Around Me offer similar services.
Marketing with keywords defining your local area such as Minnesota art, Midwest art, help reduce your competition and increase your chances of being found. In this highly competitive online marketplace, it behooves the self-representing artist to play as many cards as possible. Using your local advantage can lead to more sales.
Kathy Baka on Monday Marketing Meeting–Using Your Local Advantage | News From the North Country Great information to read. Thanks for sharing (lets be friends on twitter )If you cannot do great things, do small things in a great way.Napoleon Hill