Today’s Monday Marketing Meeting deals with an area of sales that artists either enjoy or not–commissions. The benefits of course, are a sale, if not guaranteed than at least with a down payment.
I like commission because they change my focus. Clients introduce me to new subject matter. While I paint barns often, I don’t usually paint houses or churches. Commissions on both of those subjects opened my painting style to new ideas.
On the downside, commissions can take awhile. There can be a lot of back and forth until the commission is complete. The last thing you want is an approaching deadline, with no clear end in sight. That totally flies in the face of creativity.
Now that Halloween is passed, people start thinking about gifts. What better way to get a sale than to tweet about commissions. Early tweeting puts the idea in followers’ minds now, while you have plenty of time to complete a commission or two before Christmas. It’s a good way to brand in your niche too.
You sell a unique, one-of-a-kind product. A commissioned painting is a thoughtful gift, recognizing something important to the recipient. It says love. It says that you care. Give your followers an idea about the perfect gift. Say it with a painting!
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