Today’s Monday Marketing Meeting is about capitalizing on your promotions. We’ve all seen the effective advertising retailers have used for sales like “Black Friday” or “Back to School Saving.” The key to such promotions is to plan ahead.
It’s only September, but you should be thinking now about holiday promotions. This is a good time for self-representing artists to create a Christmas card for Zazzle or CafePress. Had a good year for painting? Why not create a 2010 calendar with your best images? Play up the holiday theme by creating anticipation in your newsletter with promotions like “My Christmas Gift To You–Do Not Open Until November 1st.”
This is a perfect time to start lining up commissions. No one wants to be stuck with having to create a commissioned artwork with little time for feedback and touch-ups. Planning on sending cards to your past clients? Order early and send early with a promotional coupon.
Holidays can be stressful anyway, without the burden of selling online. Taking time now to schedule and plan for end-of-the-year promotions is a good way to stay on top of your game.