Okay, you spent the time to update your site. Your code is good. The site loads fast. Take a good look at your site now. Have you made it easy for potential customers to buy from your site?
The page that a visitor finds on your site, i.e., the landing page, must make it clear to them about what you want them to do. It may seem a no-brainer to you. You’re selling art. Here’s art. What’s the problem?
Remember, you have precious little time to impress a visitor and then convince them to buy. Think about how to optimize this experience.
Error free pages are mandatory
A bad link, a missing image, a slow loading page can mean a lost sale. Check and double check your links. An HTML editor like Microsoft’s Expression Web can run compatibility reports and broken link reports.
Make it easy to purchase.
Don’t leave your visitor guessing. Too many times I see artists with gallery pages telling them to email for more information. Wrong! All you’re doing is adding an extra step to the process, a step that an impulse buyer may not make.
If it’s posting a price that bothers you, let go of that. Your online presence is for your to make the sale. If it’s too high for a potential buyer when you list it, it’ll still be too high if you email the price back to them. Save yourself the hassle. Post the price.
Did I say make it easy to buy?
You have art for sale. You want the visitor to buy it. That’s how you make it easy with a visible “Add to cart” or “Buy it now” button”.
There are many options for finalizing that sale. Some do well with using PayPal buttons. It’s an easy option, however, unless it’s integrated into a shopping cart set up on your site, it does take them off the site to complete the sale. Just something to bear in mind.
If the thought of using PayPal bothers you, there are other options for credit card processing that are not affiliated with eBay. An advantage of using a service like Merchant Acceptance.com is the ability to also process checks if you choose to do so. Again, you’re making it easy for a visitor to buy and are providing them with as many different ways to do so.
It’s an uphill battle trying to succeed with an online business. Do yourself–and your buyers–an enormous favor and make it easy for them to buy from you.