Today’s Monday Marketing Meeting capitalizes on your local advantage and good customer service. Many self-representing artists end up doing it all–marketing, blogging, packing, shipping–in addition to creating art.
Any way that you can leverage your advantage is to your benefit. I’ve discussed in the past how providing personal touch customer service gives you an edge in this competitive field. Having a good reputation can increase traffic by getting your business listed in business directories such as TenList.com. The advantage with a service like this is quality control. A visitor to the site knows that businesses have been screened. This act alone gives the potential buyer confidence to buy.
In a local directory like this, say you were searching the Florida business directory. A business directory lists companies by the products and services they provide. You as a visitor can easily find listings for local businesses. Most are referred by visitors to the site. That’s important. For a customer to take the time to refer a site says a great deal. You as the business benefit.
I can’t stress enough how important good customer service is. You have only to read about the Twitter buzz to know the cost of not listening to your customers a la’ United Airlines. Providing the kind of customer service that makes a customer want to share their positive experience with others is gold. Don’t waste a single opportunity to capitalize on your advantages as a local business.
If you found this page useful, consider linking to it.
Simply copy and paste the code below into your web site (Ctrl+C to copy)
It will look like this: Monday Marketing Meeting–Get Local