25 Jan 2010 Monday Marketing Meeting: Always Be Prepared
 |  Category: Marketing  | Tags:

Today’s marketing meeting is about a lesson I learned over the weekend, albeit painfully. Much to my dismay, our cable Internet went out. Internet outages are not unusual. This time, however, I could not even get through to tech support. Thank you, MediaCom–NOT.

Fortunately, the outage came during my writing downtime. I’m still with the day job, but that will soon be gone. Had it been a month from now, I would have truly been in panicking mode. As it was, I could weather the storm despite the backlog of emails.

Though my Internet was restored the next day, the situation forced me to consider my alternatives. Fortunately, I was able to tether using my Blackberry and Tether for Blackberry. It turned out to be a godsend.

The whole experience left me feeling both prepared and a little trepid. You can manage to keep your business going despite service interruptions. If you depend upon your online presence and have a smartphone, I strongly encourage you to explore your offline options before it becomes a neccessity.

I was able to get online at speeds comparable to my cable connection, making me wonder why I have cable Internet at all. I compare it to my landline. Why pay twice for long distance?

 Monday Marketing Meeting: Always Be Prepared

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