It’s not too early to plan your holiday marketing specials. Of course, you want to use your website/blog to promote any specials that you will be running. You might also consider a mailing, yes, snail mail.
You’ve probably encountered buyers who are not computer addicts, like myself. They may check email once every few days. They surf once in awhile. There was that one time when they managed to find your art online and purchased an original painting from you. These are the people you want to try and reach. A cost effective way to do this is through postcard printing.
The advantage with postcards is that they’re more likely to be viewed–and not just by you, if truth be told. If it captures the recipient’s interest, it might linger on the fridge or bulletin board. It gets looked at multiple times, like a PPC ad. After your initial investment, it costs nothing. Make no mistake, email mailings have some cost too.
Add a promo code to your postcard to judge its effectiveness. You may just find that there is truly a place for old-fashioned marketing techniques.
If you found this page useful, consider linking to it.
Simply copy and paste the code below into your web site (Ctrl+C to copy)
It will look like this: Holiday Marketing with Postcards
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