Monday Marketing Meeting—Investing in You

Today’s marketing meeting is not so much about actual marketing as it is about supporting your career as a self-representing artist. Today’s message is about taking care of you.

Too often, we push ourselves way too far, perhaps even more so now with the present state of the economy. It can be hard to paint warm, inviting scenes when you’re faced with a stack of bills.

It is so vital to keep things in check so that you don’t suffocate your creativity. More than ever, your creativity can help you find peace and relief from stress. That meditative state that you find when you create can be your salvation.

Take the lesson that these times teach us and use them to your advantage. If sales are down, diversify. Look into sites like Zazzle and CafePress for ways to resell your images. Find ways to do affiliate blogging. Undoubtedly, you have your favorite tools and stores. Promote them, and make a little extra on the side.

Have some old art books you don’t use anymore? Sell them on Amazon. Looking for some “free” publicity? Donate a painting to a charity auction. Want some commissions? Put your business card up at public bulletin boards in coffee shops. Put an ad on CraigsList.

The point is there are lots of other options. Maybe one isn’t as lucrative, but taken as a whole, you will at least have some money coming in. If you are in business for yourself, you are always on the lookout for opportunities. Do yourself a favor and grab a hold of a few of them.

Monday Marketing Meeting—Open Question to Affiliate Marketers

Today’s Monday Marketing Meeting addresses other areas that you as a self-representing artist may be using to help you support your art habit—affiliate marketing.

I like using affiliate marketing. If I find a good product, I want to share it with you. We’re all trying to make a living at what we love. If something makes your marketing or business admin easier, I’ll share. I cannot tell you how much I’ve learned from other artists about good products that have helped me.

Many businesses use a service like Link Share or Share a Sale as a central site for managing ads. Ad creation is easy. Active marketers are continually providing new ads and banners. That part of it is great.

However, the code generated by these sites is deprecated, filled with uppercase. Link Share still uses deprecated code that will make your site invalid. I clean up the code after I copy it, but frankly, that’s such a pain.

I try to write my sites with valid code, but I often find that it’s the code that I get from third parties that breaks it. I know, this is more of a personal gripe, but I sure would like to skip the code edit every time I go to add a banner.

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