Today’s marketing meeting is about optimization, search engine optimization, that is. Off page characteristics such as inbound links are often out of your control. However, whatever you can do on your page are things of which you should definitely take advantage. Coding for your links is one of those elements.
Whenever you add a link to your post, basic code is written that includes the URL and the text you are using as the anchor. Here’s an example.
<a href=”http://www.mylink.com”>My Link</a>
A link is an opportunity. Look at the text that says, “My Link.” Here is a chance to drop some keywords. Selling watercolors? How about “Link to more original watercolor paintings?”
Think about what that link represents. Written as such, the link is redirecting traffic from your site. You’ve lost an opportunity to sell. Instead, control what that link does. Have it open a separate page/tab that keeps your site open. The link then becomes:
<a href=”http://www.mylink.com” target=”_blank”>My Link</a>
You also have another opportunity with keywords with a title attribute. This attribute shows up when a user hovers over a link. It’s a good accessibility feature, but also one that I really appreciate. We’ve become used to tool tips in software programs that tell us what a button does. Extend the same convenience with your links. The link then becomes:
<a href=”http://www.mylink.com” target=”_blank” title=”original acrylic paintings for sale”>My Link</a>
Finally, you don’t want your links to cause you to lose any link juice. It’s too valuable. Keep your link juice to yourself, and don’t encourage bots to crawl your links–unless they are your own. Add the following:
<a href=”http://www.mylink.com” target=”_blank” title=”original acrylic paintings for sale” rel=”nofollow” title=”>My Link</a>
Sure, it’s a lot of code. Sure, it’s some extra typing. You’ll find that over time, however, your page rank will improve.
Happy Black Friday! Hoping that you’re finding some deals and enjoying the energy of yet another Black Friday. Here are some good reads when you need to put up your feet after grabbing all those deals.
As bad as the economy is, I have to admit one thing. When you find sales, they’re usually pretty darn good. I can feel for retailers, struggling to stay afloat. My own art business has taken a hit too.
If you’re looking to upgrade your computer or smartphone, be patient. You’ll have your chance with Cyber Monday sales. This year’s deals will be better than ever. Cyber Monday, you’ll recall, is the Monday following Thanksgiving and Black Friday. It’s also a good day for you to market your art.
As for me, I’m not looking to upgrade just yet. We have a good set up for geocaching and other outdoor activities.. If I were though, I’d certainly be avoiding the crowds and shopping online.