Branding In the Address Bar

As we all know, the Internet and its usage is expanding in phenomenal ways. The evidence is clear: Facebook announces vanity URLs and the world pauses to get to their computer. It’s all about branding.

Even as a self-representing artist, developing your own brand is key to your marketing plan. Your brand begins with your website. Your site should have its own name and logo. That is evident. However, you take your branding to the next step with a favicon. A favicon is that little icon that shows up in the address bar next to the site’s name. You have several options.

Your favicon can be the an miniature version of your logo. My favicon, as you can see, uses the ‘W’ from my site, Weborg Lodge. It’s in cursive to reflect an artistic style. Your favicon can do the same and convey the message of your art. Are you an abstract artist? A swish of different colors can convey your style. Paint a lot of farm scenes? How about a smiling cow?

To use a favicon you need to upload an image with the .ico extension to the home directory of your site. The image itself can be created in programs like Gimp. The ideal size is 16 x 16 pixels. You will also need a bit of code for it to be recognized. This line of code should be placed in the <head> section of your website, with your information substituted.

<link rel=”shortcut icon” href=”http://www.yoursite.com/yourfavicon.ico” type=”image/x-icon” />

WordPress comes with a handy plugin that will do this for you, but you can also add the code if you feel confident editing theme files. You will want to look in the header.php file.

Any little bit you can take to get your brand out there helps you establish authority. It helps visitors recognize you and your art. Remember, selling your art is as much a business as it is about creating art.

Monday Marketing Meeting–Using Your Local Advantage

Today’s marketing meeting discusses sharpening your market edge. Art, as we all know, is a highly competitive business arena. Being found, much less heard, can be a daunting task. One way to accomplish your marketing goals is by playing your local advantage.

Small business Internet marketing involves using your niche to your advantage. If your work is displayed locally, you have that local advantage. Marketing can come from other local businesses that may be willing to hang your works in their shop for a small commission. The Internet provides a host of new opportunities.

Smart phones that are GPS-enabled are seeing a wealth of new applications and services. Take Google, for example. The Google mobile application detects your location and will help you locate businesses in your area. Other free applications like Poynt and Good Food Around Me offer similar services.

Marketing with keywords defining your local area such as Minnesota art, Midwest art, help reduce your competition and increase your chances of being found. In this highly competitive online marketplace, it behooves the self-representing artist to play as many cards as possible. Using your local advantage can lead to more sales.