Monday Marketing Meeting — Being Mobile Friendly

blackberry curveI’ve written before about the importance of making your blog mobile friendly. My philosophy is to make my content as easy to read as possible for whoever wants to read it. Now more news has surfaced with even more reasons to reach out to the mobile world.

Google recently announced search by voice for Blackberry. The feature is part of the Google Mobile Application package. It’s a slick feature. Using a GPS-enabled Blackberry, you can search based on your current location using the zip code of the area. So, if you’re looking for a restaurant or a bookstore,–or the gallery showing your work–you can easily find one near you.

Continuing on these lines, Google AdWords now allows advertisers to select ads for desktop or mobiles. The evidence goes further. Media Networks Inc., a division of Time Inc., is working with sites to deliver location-relevant ads. A push in this direction will certainly lead other companies along the same path. The moves are supported by the users. More and more users are becoming engaged in mobile technology. The digital age has arrived.

What does this mean for the self-representing artist? It means opportunities. You have opportunities to reach new audiences, new potential buyers. A good way to start is making your blog mobile friendly. WordPress has a mobile plug-in for self-hosted blogs. It’s a very simple install, though read the README file for instructions.

As a self-representing artist and online marketer, you have a huge task. Making your site mobile friendly is a good strategy in the competitive marketplace.
Photo by edan

Research Your Hosting

I keep track with the industry, especially where web hosting is concerned. As I’ve blogged before, this is the single most important decision that you as a online seller will make.

When I first approached making my choice for hosting, I googled for reviews. Unfortunately, while going that route yielded results, you’d often find polarized reviews. Someone would say they are fantastic, the next would say how the support was the worst in the industry. The latter always seem to strike me as a personal problem with the company than an actual review.

Rather than trying to come up with my own comparison charts, I use a site like web hosting to see a layout of stats. Price, of course, is a consideration, but depending upon your needs, other factors weigh in equally. Whether or not there is a money back guarantee is one example. Testing a hosting site takes time. A company that stands behind its product will offer some guarantee.

Set up should be free. While disk space and band width vary, your website traffic will determine how important that is for your site. Things I like to look for include uptime. No use paying for a hosting service that can’t guarantee the visibility of your site. Other considerations include support ratings and very important to me, the management interface. I use this interface often whether it’s adding an email account or upgrading my installations. I like the cPanel control panel.

Researching your hosting is an important task. Make sure and give thoughtful consideration to your website hosting.