Times are tough. You know that. As a self-representing artist, you’re undoubtedly feeling the heat. Now more than ever, it’s vital that you keep your edge in a down economy.
Look at your website/blog. Search engine optimization is key for your Internet marketing. Part of your marketing strategy is to review your website/blog and see how it fares. Google Analytics will provide traffic information, but also keyword searches. A weekly review will tell you how people are finding you. Armed with this information, you can optimize your best sources of traffic.
Don’t have the time to invest? Perhaps a seo company can help. The point is though that you need to stay engaged with your marketing–especially now. If one strategy doesn’t work, try another. What’s that saying about the shark? To stay afloat, keep swimming. Keep trying. Keep involved in your plan.
Search engine optimization and marketing are work, sometimes fun and sometimes tedious. People are still buying. Your job is to see that you’re visible so you can keep your edge.