In order to optimize for your target audience, you have to know just who that audience is. Fortunately, there are some tools you can use to help you make this determination. Photo by jpockele.
First, of course, there is the traffic of your website. If you don’t already, you should definitely add Google Analytics to your toolbox. For a free tool, the information you glean is tremendous. You can learn your referrers, that is, where your efforts to reaching your target audience are paying off. You can also learn how they’re finding you, specifically what keywords they are using. Knowing your best keywords can help you target your optimization efforts.
Knowing which pages in your site is also important. With Google Analytics, you can see which pages are getting the most views. This is why the Google Analytics code should be installed on all of your web pages. Remember, Google indexes pages not sites.
Google Analytics lets you delve more into the traffic you’re getting. You can see what browsers they’re using and what resolution. With this information, you can focus your website building efforts on making sure your site is viewed optimally for the browsers visitors are using to view your site.
But what about those visitors? Wouldn’t it be great to know who is visiting your site? You can with the MSN adLab center demographics tool. Enter the keyword that you’re optimizing for and the tool will give you the demographics on who is searching with that keyword. Knowing this, you can design your site to what would be most appealing for that group.
Information is key to optimize for your target audience.